Long-form Writing
As a freelancer, I frequently write for everyone from The New York Times’ Wirecutter to SUCCESS Magazine. Some of my recent and most relevant work can be found on my Authory portfolio.
Website Revamp
When a local dog groomer was seeking help with their website and branding, they consulted with me on where to start. Below are a few examples of the mockups I did for them to show how to approach their intended audience in an approachable, modern way.
Product Descriptions
Often, I help Lovepop with the product descriptions for their website. To do so, I keep in mind SEO, research data, and word choice that is both informative and fun to read.
Product Creation
While working with Hallmark and Lovepop, I collaborated with my team to create thousands of greeting cards, gift cards, and gift products. In doing so, I chose the words for each product while ensuring it met strategy and meshed well with the visuals.
Social Media and Blogging
While at Hallmark, I helped with marketing by matching the brand voice with social media and blog post messaging.
